Yoel and Mickey discuss how scientists should publicize their work. Should scientists issue press releases about their findings? Should they write op-ed columns to communicate directly with the public? If Yoel writes an op-ed about Mickey's paper, is that weird? Do scientists have an obligation to share their work with the public, or does self-promotion involve too many perverse incentives?

Bonus: Toronto sex doll brothel, raw water, and beaver fever.

Links:

• Milkshark (Tropical) — Bellwoods Brewery
• Gose (Guava) | Collective Arts Brewing
• Everything We Know About Toronto’s New Sex Doll Brothel - VICE
• Meet “raw” water—ludicrously priced unfiltered water with random bacteria | Ars Technica
• Giardiasis (beaver fever) Fact Sheet
• The association between exaggeration in health related science news and academic press releases: retrospective observational study | The BMJ
• Gray Matter
• The Ethics of Giving Psychology Away (Eli Finkel) - YouTube