UI Breakfast: UI/UX Design and Product Strategy

Episode 110: What Makes an Awesome Product Strategy with Zack Naylor

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What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

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Show Notes
  • Aurelius — Zack's product, user research and insights platform
  • Aurelius Podcast — their podcast
  • The Nerdery — Zack's previous place of work
  • Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics
  • Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes
  • The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder
  • Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions
  • Product/market fit — a term that defines the degree to which a product satisfies a strong market demand
  • Ask 37signals: How do you say no? — an article by Jason Fried
  • Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke
  • Just Enough Research — a book by Erica Hall
  • Indi Young — a famous data scientist and researcher
  • How to Win Friends & Influence People — a book by Dale Carnegie
  • Follow Aurelius Blog
  • Follow Zack on Twitter: @zacknaylor
    • Today's Sponsor

    This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

    Interested in sponsoring an episode? Learn more here.

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    UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman
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