In this episode I chat with sales expert Frances Pratt, about overcoming the discomfort associated sales. We explore the importance of mindset and understanding the process of selling. Frances encourages me, and listeners to be ourselves and how to get over our fear of rejection and we discuss how authentic selling is a selfless act, focused on providing value to customers. I love Frances’s concept of the minimum lovable product and the importance of understanding customer needs. She provides tips on starting a cold call, asking for the sale, and recapping and closing the sale. Frances concludes by highlighting the power of honesty and authenticity in speaking. 

 

Listen in to hear: 

 

The keys to successful selling, and how to overcome the fear of rejection 

Frances’ concept of Minimum Loveable Product (which I LOVE) and how it can help you in ‘selfless selling’ 

How to develop the right mindset and combine that with customer needs to fall in love with selling 

 

You can connect with Frances at https://www.metisan.com.au/ or on LinkedIn at https://www.linkedin.com/in/franpratt/