It's no secret that Instagram can be a powerhouse social media platform for your business - but I see so many business owners that are just NOT using it to its fullest potential. If you've been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, "The Ultimate Beginner's Guide to Instagram" and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy". Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don't Want To Miss

Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who's going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

Show Highlights

Who Is Jenn Herman? [1:00]

Why Do I Need Instagram In MY Business? [3:00]

What Are The Different Ways Consumers Can Use Instagram? [5:30]

How Do We Figure Out HOW Our Audience Consumes Instagram? [9:00]

What Tactics On Instagram Can We Use To Build Our Local Following? [11:45]

Should You Always Use A Location Tag? [16:00]

What Kind Of Strategies Can I Use For Hashtags? [17:00]

How Often Should You Post On Instagram? [25:00]

Why Should I Have A Kick-Butt Instagram Page? [28:00]

Special Offer

Pick up a copy of Jenn's book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

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Transcript:

This is episode 116 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump.

Welcome to Bella in Your Business. My name is Bella Vasta from Jump Consulting, and today we’re talking everything Instagram. So if you’ve been wondering about why you should be on Instagram, how you should be on Instagram, what to post on Instagram, or just how to actually use it for your business, today is your day. Today I’ve got my awesome friend, Jenn Herman, with me, and she is just an Instagram expert. Honestly, if you wanted to know anything about Instagram, Jenn is your girl. She is a go-to expert in so many different social circles. I am so excited to have her here, and it’s off the coattails of her actually coming in and being our expert in the Jump Mastermind. We had fangirls over her—she’s so fun, and I’m so excited to have you here. Jenn, welcome to the show.

Jenn: Thank you! I’m so excited to be back with you again and to this group this time. I’m so excited.

Bella: For sure. Why don’t you give us a quick background of who you are,