UI Breakfast: UI/UX Design and Product Strategy

Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx


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Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Rob's consulting website
  • SaaS Resources — a project co-founded by Rob
  • The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL
  • Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about
  • Price Intelligently — a blog by Patrick Campbell
  • Episode 96: Building a Global Customer Base with Ed Freyfogle
  • The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently
  • The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs
  • Follow Rob on Twitter: @robturlinckx
  • Drop Rob a line and ask him for pricing advice at [email protected]
  • Today's Sponsor

    This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

    Interested in sponsoring an episode? Learn more here.

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