Philippa Werner discusses the key pieces of sales and income data that an indy author should be collecting and tracking; the fact that consolidated sales and earnings reporting is a good reminder of how much of an indy author's income may not (should not) come from Amazon; and how familiarity with this data can make you more nimble and responsive to marketing and promotion opportunities.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Philippa Werner is the public face of ScribeCount, overseeing the customer interaction, content, and overall service side of the company. Holding a Bachelor of Arts in Economics with a minor in Mathematics, she brings analytic skills and creative abilities to her work at ScribeCount. With 19 novels to her name, including 2 USA Today Bestsellers, Philippa speaks the complicated language of indie-author very well.