Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

Biggest Takeaway You Don't Want To Miss

There's a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn't have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

Show Highlights

What is "press the damn button?" [2:20]

How do you lose trust from your online audience? [5:45]

What is the best way to build people's trust and keep it? [6:45]

Tell us the name of your podcast and where can people listen? [9:00]

How can we get over trying to be perfect? [11:00]

What is upcycling? [17:00]

What's the difference between recycling and upcycling? [19:00]

How can people find you online? [24:00]

Links

Brian's Website: www.isocialfanz.com

Brian's Podcast: http://www.isocialfanz.com/fomofanz/

Amy Landino's YouTube Channel: https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw

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Transcript:

This is episode 118 of Bella in Your Business. This episode is brought to you by my free webinar Jump and Scale Your Business, my three-part training series all dedicated to finding and attracting the right people that will help scale your pet sitting business. In Jump and Scale, I will teach you step-by-step processes that will help you find out who your ideal candidate is, how to create kick-ass advertisements to attract them, and how to make the selection process simple. Plus, you'll also receive worksheets to make implementing all of this into your business easier than you can imagine. This is a must-attend if you have staff, want to grow, feel like you're being held hostage by your own business, have high turnover, are way too involved in the hiring process, you feel burnt out, or you're just not seeing the results that you want. Join me for the Jump and Scale Your Business three-part training series. Register now for free at jumpconsulting.net/scale. That's jumpconsulting.net/scale.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready—Bella's got your chute. Let's jump.

Welcome to Bella in Your Business. My name is Bella Vasta, your host, and today I have a very exciting guest for you. His name is Brian Fanzo, and he inspires, motivates, and educates businesses on how to leverage emerging technologies in digital marketing to stand out from the noise and reach millennial and Generation Z consumers.

Brian: Thanks for having me. Excited to be here.

Bella: I am so happy that you are finally here. It's been a long time coming, and I'm just excited to expose you to my audience full of dog walkers and pet sitting business owners. A lot of them are big movers and shakers, and they finally got their business running with employees and stuff. They're really ready to start creating and developing their own strong brand in their community through video and all kinds of content. I know you have so much to talk about. I'd love for you to tell us all about "press the damn button," how easy it is to do it—which is your key phrase—and also this up...