In case you haven't noticed, money - how much your college costs, what kind of scholarship you're going to give your prospect, and the affordability of your school - is a topic of conversation with your prospects that is trending up.

Why? A bunch of factors that you have no control over: Growing inflation worries, job uncertainty, the financial impact of the pandemic, and just a general feeling that life (including college) is getting too expensive.

In this episode of the College Recruiting Weekly podcast, Dan Tudor explains the trend he's seeing out on campuses and in conversations coaches are having with parents, as well as recommended tweaks to a recruiting approach that coaches should consider taking.

* Note: Much of this conversation builds off of a previous money-related podcast episode we did in Episode 65, so you may want to listen to that first.

Questions about this episode or any other recruiting questions? Email Dan at [email protected].

Thanks for listening and for telling other coaches in your department about the show, Coach!