UI Breakfast: UI/UX Design and Product Strategy

Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley

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According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Emerge Interactive — Jonathon's digital product agency
  • Balsamiq, Axure — wireframing tools
  • Insights by Emerge Interactive — a section with interviews, articles, and other resources
  • Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast
  • Follow Jonathon on Twitter: @jonathonhensley
    • Today's Sponsor

    This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud.

    Interested in sponsoring an episode? Learn more here.

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