Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about Gail at her website,

Biggest Takeaway You Don't Want To Miss

Storytelling isn't just reserved for extroverts or those with a sales background. In our lives, we all are storytellers in one way or another. Incorporate this in your business and you will start to see stronger connections with your clients and your staff.

Show Highlights

Who is Gael Gilliland? [1:45]

Why is storytelling so important? [2:15]

Who should be telling stories? [5:30]

Is there a template we can follow for storytelling? [6:30]

What does storytelling look like? [8:00]

Is there an example of storytelling that you use in your own business? [11:00]

Special Offer

Create a memorable holiday moment with someone you love (like mom or grandma) by helping them tell their stories. This free mini-course walks you through the basics to get you started: https://gael-gilliland.mykajabi.com/p/Work-with-someone-you-love

Links

Jump & Scale: jumpconsulting.net/scale

Gail's Website: https://www.thelegacyrecorder.com

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Transcript:

This is episode 124 of Bella in Your Business. This episode is brought to you by my free webinar Jump and Scale Your Business. It’s my three-part training series all dedicated to finding and attracting the right kind of people that will scale your business. Did I mention it’s free? Listen, you have to attend this if you want to grow your staff, you feel like you’re being held hostage, you have high turnover, you feel burnt out, or you’re just not seeing the results you want. Join me for this three-part free webinar series. Register now at jumpconsulting.net/scale. That’s jumpconsulting.net/scale. I’ll see you there.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready. Bella’s got your chute. Let’s jump.

Welcome to Bella in Your Business. My name is Bella Vasta, your host with Jump Consulting. Today we are going to talk all about storytelling because whether you realize it or not, storytelling is something that is really important to your business and all the things that you are doing online. Today my special guest is Gael Gilliland, founder of The Legacy Recorder. She’s passionate about helping every person record their life story for future generations to cherish. She’s also a freelance writer, a millennial mother of three future creatives who in the present day give her daily inspiration and a few gray hairs.

Gael, welcome to the show.

Thank you so much for having me.

Yeah, 100%. Why don’t you fill in the gaps there and tell our audience a little bit more about you, where you’re coming to us from.

So I am in rural Western Pennsylvania, an hour north of Pittsburgh, and I’m here with my husband and kids and dog. I’m originally from Phoenix and made the move to be with my husband’s family.

That’s so cool. You and I met a couple of months back in Lima, Ohio, at Social Media Week Lima. You instantly were just like someone that my soul connected with. You were just the most incredible person, and I knew that there would be magic if you came on the podcast. So thank you for being here with us today. I want to ask you first, so we can set a foundation—why is storytelling so important?

Gael: For me, storytelling is so important because it helps us create a deeper connection with people whom y...