A survey was done in the streets of Downtown, Chicago, and passersby were asked “If there’s something you could change about your smile, what would you change?” Out of 6000 respondents, 85% of the people said that they want whiter teeth. This is but just a simple example of why you should add high-value services in your practice that aren't covered by insurance. In this episode, Gary will explain the sixth step to successfully resign from PPO plans and your practice high-value services.