Social media management is evolving rapidly, and the future of content creation hinges on understanding both technology and audience behavior.

In this episode of Sharkpreneur, Seth Greene interviews Emeric Ernoult, Founder and CEO of Agorapulse, a social media management platform that has grown to $20 million in revenue without external funding. With more than 26 years of entrepreneurial experience, Emeric shares the challenges and breakthroughs that led to Agorapulse's success, from its early days of bootstrapping to its emergence as a leader in social media management. In this episode, Emeric also discusses the shifting social media landscape, trends businesses can't afford to ignore, and how AI is poised to revolutionize content creation.

Key Takeaways:

→ Agorapulse supports 10 major social networks and helps businesses publish content, engage with their audience, and analyze social media performance.

→ AI automation within Agorapulse enables brands to manage high volumes of interactions, prioritize engagement, and streamline moderation.

→ Social listening capabilities extend beyond social profiles to track brand mentions across forums, blogs, and other online platforms.

→ The future of social media is evolving from a focus on follower count to “interest media.”

→ Content creation today must be hyper-targeted, focusing on understanding the audience’s pain points and creating content they would pay for.

Emeric Ernoult is a serial entrepreneur with 25 years of experience in Social Media and Saas (software as a service). He is the CEO and co-founder of Agorapulse, a Paris-based Social Media Management Software launched in 2011. Agorapulse has 175 team members in 19 countries, and is currently being used by more than 37,000 users across 180 countries. It is the only business in this industry to have exceeded $20M in annual revenue without raising capital.

Connect With Emeric:

Website: https://www.agorapulse.com/

Instagram: https://www.instagram.com/agorapulse/

Threads: https://www.threads.com/@agorapulse

TikTok: https://www.tiktok.com/@agorapulse

X: https://x.com/agorapulse

Facebook: https://www.facebook.com/Agorapulse/

LinkedIn: https://www.linkedin.com/company/agorapulse/