The Immersive Reality in Architecture conference, which took place in Venice earlier this month, focuses on the application of VR and AR in the world of visualization and design. This panel discussion, led by CGarchitect’s Jeff Mottle, tackles the pros and cons of these emergent technologies.

CG Labs’ Chris Nichols, and Chaos Group’s CCO Lon Grohs are among the guests, as well as Patricio Navarro (ArX Solutions), Luciana Carvalho Se (Realities Centre London), Dan Harper (Cityscape), Christiaan Klaassen (DBOX) and Scott DeWoody (Gensler). It’s a  candid chat about the ways architects use VR, the practicalities of programing experiences, and how consumers and companies such as Apple are shaping the future of the medium.