We welcome Zach Conway, Founder and CEO of Seeds Investor. One of the biggest issues for financial advisors is engaging and retaining the “next gen” investor - Gen X and Millennials. These generations realize investing is key to achieving the flexible life they want, but they want to invest on their terms. Values-based investing is a huge part of this. Zach has created an efficient and scalable way to help advisors align clients’ values with their goals. We get into detail about how advisors can tell a story beyond performance every time they talk to their clients, which is critical to mapping goals to money.