Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.

Biggest Takeaway You Don't Want To Miss

With the Internet and social media as a whole moving further and further away from written content, and closer to audiovisual content, live streaming has become a dominant marketing opportunity that you DON'T want to skip out on. When your audience has the chance to interact with you and your business in a raw, authentic, and live way - it can really build a meaningful relationship.

Show Highlights

Who Is Stephanie Liu? [1:00]

Why should business dive into live-streaming? [2:45]

What's the biggest mistake you see business owners make when live streaming? [5:30]

What is the snooze function on Facebook? [6:20]

How can we brand our live streams? [7:20]

What can we do to get our audience to watch our live streams? [10:00]

The Why/What/How/What-If Formula [11:25]

What are some advanced tips regarding live streaming? [14:45]

How can we take a live stream and repurpose it in different ways? [16:00]

Any final thoughts you'd like to share? [18:00]

Where can we connect with you online? [19:15]

Special Offer

Join Stephanie's Social Media Strategist Group: https://facebook.com/groups/smstrategist/. New members can request a copy of her free Facebook Live Workbook!

Links

Jump & Scale Webinar: /scale/

Stephanie's Website: http://lightscameralive.com/

SwitcherGo App: https://itunes.apple.com/us/app/switcher-go/id1166849233?mt=8

BeLive: https://belive.tv/

Ecamm: https://www.ecamm.com/

Headliner: https://www.headliner.app/

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Transcript:

This is episode 132 of Bella in Your Business. This episode is brought to you by my free webinar, Jump and Scale Your Business. It's my three-part training series all dedicated to finding and attracting the right kind of people that will scale your business. Did I mention it's free? Listen, you have to attend this if you want to grow your staff, you feel like you're being held hostage, you have high turnover, you feel burnt out, or you're just not seeing the results you want. Join me for this three-part free webinar series. Register now at jumpconsulting.net/scale. That's jumpconsulting.net/scale. I'll see you there.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump.

Welcome to Bella in Your Business. My name is Bella Vasta, and today I've got Stephanie Liu with us. She is an award-winning digital marketing strategist and a live streaming expert. As an ad agency veteran, she's spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As a host of Lights Camera Live, she shines a spotlight on the best and brightest marketers in her industry, myself included as I was on her show. Her signature course, Lights Camera Live, is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream. I am so excited to have her here today to help inspire pet sitters and dog walkers take what is such a cool profession online and show it to th...