UI Breakfast: UI/UX Design and Product Strategy

Episode 133: SaaS Pricing with Patrick Campbell


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Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • ProfitWell — Patrick's company we're talking about
  • Value Based Pricing — Patrick's talk recap from FemtoConf 2018
  • Userlist.io — Jane's SaaS product
  • Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
  • David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
  • ProfitWell, Price Intelligently — Patrick's websites
  • Ask Patrick any questions at [email protected]
  • Follow Patrick on Twitter: @Patticus
  • Today's Sponsor

    This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

    Interested in sponsoring an episode? Learn more here.

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