Today, we're answering a question I get all the time - how does blogging help me get pet sitting clients? Although we've talked about how important blogging is, we've never really dived into the strategy behind how it actually works!

Biggest Takeaway You Don’t Want To Miss

In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can. Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. And at the end of the day, your customers will always have the same questions. They will get their answers, one way or another. If your blog keeps coming up to answer their questions it will subconsciously show them that you are a trusted local expert. That you care enough to make your marketing shine, that must be a great indication of your work ethic. The very thing they are hiring you for!

Show Highlights

What’s the premise behind blogging to get clients? [5:00]

What is upcycling? [8:00]

How do I schedule my upcycled content? [9:30]

How do I share my content on different channels? [13:00]

Links

Jump & Scale Webinar: jumpconsulting.net/scale

Blog Post: jumpconsulting.net/get-pet-sitting-clients/

Agora Pulse: jumpconsulting.net/agora-pulse

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Transcript:

This is episode 136 of Bella in Your Business. Before we get started with today's episode, I want to know are you burnt out trying to hire employees or maybe you want to hire employees, but you're just terrified of that boogeyman that does not exist in the closet. Well, this episode is sponsored by my free three-part webinar series, Jump and Scale Your Business, and I would love to see you there. It's a must-have to attend if you want staff, you want to grow, you feel like you're held hostage, or you have high turnover. Signing up is as easy as going to jumpconsulting.net/scale. That's jumpconsulting.net/scale.

Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump.

Hi everyone, good morning. Bella Vasta with Jump Consulting. If this is your first time on this podcast or seeing me, I am a pet business consultant, an author, a podcast host, and a Facebook strategist. I want to get into a question today, and that's something that I've actually gotten a lot, and I really want to break it down. So it's basically, how does blogging help me get clients? We've talked numerous times about the types of blogs you could write, why you should blog, what you should blog about, and how you should promote it. We talked about all this stuff, but never once have we really talked into the strategy of how it actually gets you clients.

Because a lot of people are out there right now blogging and they're blogging just to blog. They've got someone they pay five or ten bucks to write a blog or write whatever they want. But there's no real strategy behind it, and what that's like is it's like you're a lightweight and you're going into the heavyweight boxing ring trying to win the champion — and it's just not going to work. So what you need to do is that lightweight arena is your local area.

A lot of times I see people making the biggest mistakes where they start blogging, but they don't actually include their local area anywhere in their blog and they don't promote their blog. So what they actually did was just write an international blog that is competing against all of the world. So let's get into it. I've helped so many people do this. I've done it for my own pet sitting company. I've done it for my coaching company, Jump Consulting.