Marketecture: Get Smart. Fast.

Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

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Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and more.


Takeaways

  • AI is becoming integral to various aspects of business.
    • Human-created journalism remains essential despite AI advancements.
      • Content quality is paramount; average content is not acceptable.
        • AI can assist in research, but should not replace human creativity.
          • Licensing agreements are crucial for protecting content from unauthorized use.
            • The information economy needs to incentivize content creation.
              • AI's role in search engines is changing the way information is accessed.
                • Marketers must adapt to the new AI-driven landscape.
                  • Understanding user needs is critical for effective marketing.
                    • The future of journalism will involve collaboration between AI and human creators.

                      • Chapters

                      00:00 Introduction to People, Inc.

                      02:57 AI's Role in Content Creation

                      06:00 Navigating AI Licensing and Content Protection

                      08:49 The Future of the Information Economy

                      11:58 AI and Search Engine Dynamics

                      14:57 The Impact of AI on Marketing Strategies

                      17:57 Conclusion and Future Outlook

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                      Marketecture: Get Smart. Fast.By Ari Paparo
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