Take a listen as George and Deluxe's President and CEO Barry McCarthy discuss how the company continues to adapt to and prosper in the digital age. Barry talks about the journey the company has taken, in recent times shifting from a conglomerate model grown via acquisition to today's streamlined and focused small business focused organization.

The Journey from Paper to Digital Services

In Glenbrook's Payments Boot Camps® we make the point that fintechs rarely invent new functions out of whole cloth. What they do excel at is reimagining and reengineering the processes that incumbent players have been locked into for years.

It's the incumbent's inability to adapt that puts them at a competitive disadvantage.

As Charles Darwin put it:

"The species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself."

We make this point in our training. Incumbent firms, no matter what the industry, survive and succeed over decades only if they have the ability to adapt to change in their environment. You only have to glance at the moves Visa and Mastercard have made over the last five years - the acquisitions of Plaid and Vocalink (among many) come to mind - and it's obvious adaptation is at the core of their respective strategies.

In this episode, we speak with a company that has over 100 years of adaptation behind it. Starting with the invention of the checkbook a century ago Deluxe Corporation has expanded and adapted its offerings to the digital needs of its customers.

Take a listen as George and Deluxe's President and CEO Barry McCarthy discuss how the company continues to adapt to and prosper in the digital age. Barry talks about the journey the company has taken, in recent times shifting from a conglomerate model growing by acquisition to today's more streamlined and focused organization.