Tread Lightly Running Podcast

Episode 14: How to Become a Running Coach - Part 2

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Episode 14 continues the conversation on how to become a running coach. If you haven't already, listen to episode 12 for a discussion on certification and education. This episode focuses on the business side of run coaching - how do you actually get and keep clients? Laura and Amanda draw from their collective 18+ years of coaching experience to share their best tips.


Topics discussed include:

  • Marketing tips for running coaches, including the power of testimonials
  • Why you should start charging coaching clients from the start
  • Different formats of coaching: in-person vs. virtual, individual vs. group
  • Being a coach on your own vs. joining a larger coaching team
  • The onboarding process: Waivers, collecting payments, client intake forms, initial consult calls
  • What our days actually look like
  • How to find coaching clients
  • Measuring client success


    • ...more
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    Tread Lightly Running PodcastBy Amanda Brooks and Laura Norris
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