<p>Today we're sitting down with Marco Groot, CEO of <a href= "http://www.hdbusa.com/" target="_blank" rel= "noopener noreferrer">Hilverda De Boer USA </a>to discuss:</p> <ul> <li>his childhood growing up in Holland and the role flower farming played in his formative years</li> <li>why he has a life-sized cutout image of Elvis in his office</li> <li>why he decided to go the 'trade' route rather than the 'farming' route in the floral industry</li> <li>how one summer changed the course of his life and landed him in the US</li> <li>how the Dutch Flower Auction works</li> <li>why it's sometimes difficult for family farms to change hands from one generation to another</li> <li>the Hilverda De Boer<a href= "http://www.hdbusa.com/webshop.html" target="_blank" rel= "noopener noreferrer"> Webshop</a> and mobile app (Just go to the app store on your device and search for 'Hilverda De Boer B.V.')</li> <li>how Hilverda De Boer can aid designers in sourcing blooms for destination weddings</li> <li>logistical details of flower deliveries</li> <li>how he and his partners continue to grow the company with their clients in mind</li> <li>what he looks for in a salesperson when hiring</li> </ul>

Today we're sitting down with Marco Groot, CEO of Hilverda De Boer USA to discuss: his childhood growing up in Holland and the role flower farming played in his formative years why he has a life-sized cutout image of Elvis in his office why he decided to go the 'trade' route rather than the 'farming' route in the floral industry how one summer changed the course of his life and landed him in the US how the Dutch Flower Auction works why it's sometimes difficult for family farms to change hands from one generation to another the Hilverda De Boer Webshop and mobile app (Just go to the app store on your device and search for 'Hilverda De Boer B.V.') how Hilverda De Boer can aid designers in sourcing blooms for destination weddings logistical details of flower deliveries how he and his partners continue to grow the company with their clients in mind what he looks for in a salesperson when hiring

<p>Today we're sitting down with Marco Groot, CEO of&nbsp;<a href="http://www.hdbusa.com/" rel="noopener noreferrer">Hilverda De Boer USA&nbsp;</a>to discuss:</p> <ul> <li>his childhood growing up in Holland and the role flower farming played in his formative years</li> <li>why he has a life-sized cutout image of Elvis in his office</li> <li>why he decided to go the 'trade' route rather than the 'farming' route in the floral industry</li> <li>how one summer changed the course of his life and landed him in the US</li> <li>how the Dutch Flower Auction works</li> <li>why it's sometimes difficult for family farms to change hands from one generation to another</li> <li>the Hilverda De Boer<a href="http://www.hdbusa.com/webshop.html" rel="noopener noreferrer">&nbsp;Webshop</a>&nbsp;and mobile app (Just go to the app store on your device and search for 'Hilverda De Boer B.V.')</li> <li>how Hilverda De Boer can aid designers in sourcing blooms for destination weddings</li> <li>logistical details of flower deliveries</li> <li>how he and his partners continue to grow the company with their clients in mind</li> <li>what he looks for in a salesperson when hiring</li> </ul>

Episode 14: Marco Groot Loves Elvis and Flowers

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place!  

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into  practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

Arts

Visual Arts

Design

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you're a farmer florist building a flower farm and floral design business at the same time? You've landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we've got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you'll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

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Episode 14: Marco Groot Loves Elvis and Flowers

Episode 14: Marco Groot Loves Elvis and Flowers

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