As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

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Show Notes

• Obviously Awesome — April's book we're talking about
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post
• Episode 37: Customer Support Done Right with Alex Yumashev
• April's website
• Follow April on Twitter: @aprildunford

Today's Sponsor

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