What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.

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Show Notes

• CM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign Monitor
• WooCommerce — Adii's previous product
• Userlist — Jane's product
• Motion — Adii's poetry book
• Adii's personal website
• Follow Adii on Twitter: @adii

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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