Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book "Instagram For Business for Dummies" and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

Show Highlights

Who Is Jenn Herman? [2:25]

Why Do I Need Instagram In MY Business? [4:30]

What Are The Different Ways Consumers Can Use Instagram? [6:55]

How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]

What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]

Should You Always Use A Location Tag? [17:25]

What Kind Of Strategies Can I Use For Hashtags? [18:25]

How Often Should You Post On Instagram? [26:20]

Why Should I Have A Kick-Butt Instagram Page? [29:20]

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

Special Offer

Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

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Transcript:

Welcome to Bella in Your Business, the Best of Bella. My name is Bella Vasta, your host, and today we are going to be replaying episode 116 as part of the Best of Bella series. Today's guest is going to be Jen Herman. She literally wrote the book Instagram for Dummies and she is incredibly impactful. She talks fast, she drops lots of value bombs, and you are sure to learn stuff from her.

Instagram is like Facebook's sister and Instagram is something that has worked very well for a lot of pet sitters and dog walkers. In fact, after we recorded this, I actually created a webinar for pet sitters. If you go to jumpconsulting.net/instagram, you can get your own free class on it there. Jen Herman is a wealth of knowledge. She is definitely the leading expert in Instagram and I'm so excited to bring her to you. She's not just some other person who is regurgitating old information.