What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I'm really excited to talk to you all about Facebook Groups!

We've talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I'm actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There's a gate to get into your back yard, so it's more private and it's where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

What has Facebook said about Facebook Groups? [2:30]

What is the front yard and back yard analogy? [5:20]

How can your group Be The Destination? [9:15]

How do you create content for your Facebook Group? [13:05]

What questions should you ask people joining your group? [15:00]

Links

Free Instagram Training: jumpconsulting.net/instagram/

Jump Consulting Mastermind: joinjumpconsulting.com/mastermind/

Better Marketing With Bella: joinjumpconsulting.com/marketing/

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Transcript:

Welcome to Bella in Your Business. This is Bella Vasta, your host, and this is episode 160. Welcome to Bella in Your Business, where Bella discusses anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump!

What would you say if I told you that I had a way that you could get in front of a lot of local clients and position yourself as an influencer, an expert, someone who becomes known in your community? What if I told you that you could actually become the person people think about when they think about pets in your local area—and even make tens of thousands of dollars doing it—with just a simple switch in your thinking? Well, today I’m really excited to talk to you about Facebook groups.

We’ve talked about Facebook groups twice before on this podcast. One was back in episode 42 when I interviewed Maureen Dunn-McCarthy of Loving Kisses Pet Sitting in Indian Trail. We talked about how she built a group after one of our coaching sessions, and it has since exploded. If you want to hear a great case study from someone in your industry, pause this episode and go back to episode 42. The second was episode 110 with Erica Godwin, where we talked about how to grow and leverage your Facebook group, what research to do, and what to be aware of when running your group.

Today, I want to take a higher-level, bird’s-eye view of the incredible importance groups can have on your business. Over the past year, I’ve been flying around the country—and soon to the UK—speaking on this very topic. I’ve been called an expert on Facebook groups, so I thought it was time to bring that expertise to my audience.

Let’s go back to February 2019, to Facebook’s F8 conference—their version of a State of the Union. Facebook announced that “the future is private,” and that more activity would move into Messenger and Groups. At that time, there were 400 million meaningful relationships happening in Facebook Groups,