Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.

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Show Notes

• Ulysses — the writing app we're talking about
• Ulysses 18 — one of the latest announcement examples (find more announcements here)
• Markdown — a lightweight markup language for editing text online
• Episode 59: International UX with Joe Leech
• Download Ulysses Press Kit
• Sign up using this link and get your first 3 months of Ulysses free
• Drop Max a line at [email protected]
• Follow Max on Twitter: @macguru17

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