In the latest episode of The Jewelry District, JCK news director Rob Bates and JCK editor-in-chief Victoria Gomelsky talk to a husband and wife team: Olivia Landau (co-founder and CEO) and Kyle Simon (co-founder and COO) of The Clear Cut—a New York City-based brand that creates custom engagement rings and other jewelry with the option to do so completely virtually. They talk about the origin story of their company, from Instagram DMs to a full-time tech-enabled operation; how they fill the niche between an in-store experience and an overwhelming online marketplace; their unapologetic focus on natural diamonds; trends in the engagement ring space; and their ideas about the importance of storytelling around diamonds.

Title sponsor: Nivoda (nivoda.com)

Sponsor: De Beers (adiamondisforever.com)