Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren't used to simply sell your business like they've been used in the past, instead, they represent your business.

Graphics are the foundation of your brand.

They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.

Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on how DIYing bad graphics could hurt your pet sitting brand. 

Biggest Takeaway You Don't Want to Miss

Today's DIY graphic design programs have us feeling like graphic designers in training, but oftentimes we mess it up. Without the right knowledge, there's no way for us to definitively know what makes a good design good or a bad design bad. Sometime's we can be thinking it looks perfect while it may not actually be representing our business the way we want it to.

To best grow and represent your business, it's important to have graphics that are clear, concise and consistent.

Tune in while I dive into Annette's twenty years of experience to bring you tips and tricks on making your designs stand out!

Show Highlights

What the quality of design says about your pet sitting brand [1:36]

Brand Style Guide and Voice Style Guide [2:30]

Evoking emotions in your design [5:15]

How DIYing bad graphics could hurt your pet sitting brand[8:12]

Using design to make a positive impact [11:30]

7 Deadly DIY Design Sins [15:15]

How design is different from print to digital [21:48]

Links

Read the blog

7 Deadly DIY Design Sins

Better Marketing with Bella

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Click this link – Bella In Your Business

Click on the ‘Subscribe’ button below the artwork

Go to the ‘Ratings and Reviews’ section

Click on ‘Write a Review’

Transcript:

This is episode 169 of Bella in Your Business. Does creating graphics and videos for your business just make you want to bang your head against the wall? Or maybe you actually really like doing it, but by the end of the day you have no more creative juices in your brain or just seem to always be running out of time. Well, I've got a solution for you today. For a select few of my clients, every month I give them Instagram story graphics that come with captions, square videos to post on their social media, cover videos for their Facebook pages, video outlines so they know what to say or what to write in a blog, two emails to send to their clients, a content calendar showing them exactly when to post it all, and group and private coaching sessions. This program is called Better Marketing with Bella and has been proven to help so many pet businesses. Fill out an application at jumpconsulting.net/bella-marketing. That’s jumpconsulting.net/bella-marketing. Hope to see you there.

Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump!

Welcome to Bella in Your Business. My name is Bella Vasta, and today I've got a special guest for you. Her name is Annette McDonald and she is the founder of Easil, an online DIY graphic design solution for brands and teams, and a leading design, print, and digital agency located on the Gold Coast in Australia. She has over 20 years of proven experience in the advertising,