It's vital that college coaches at all levels continue to understand how the Name/Image/Likeness landscape is changing on an ongoing basis.

Today's show is an example of that evolution and change.

Mike Ross is the founder of ConNEXTions, a non-profit that helps high level athletes maneuver the in's and out's of NIL in college, as well as maximizing their earning abilities while they are still in high school. He's a businessman that sees a need outside of the traditional NIL collectives that emerged immediately after the landmark shift in college athletics, and is using his business experience to build another platform to offer athletes.

Is this one of the future emerging paths for athletes? And, what does it mean for college coaching, college athletics, and the athletes going through the process? Those the questions we're exploring in this episode.

To learn more about Mike Ross and his non-profit organization, go here:

https://www.connextions.pro/

Questions about the show? Email us at [email protected].

Thanks for listening, Coach!