We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.

P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Bullhorn Creative — Brad's agency
• The Naming Book — Brad's book
• Anything You Want — a book by Derek Sivers
• How Nike almost ended up with a very different name
• Ferrari's Subliminal Cigarette Ads
• Get Brad's book
• Follow Brad on Twitter: @BullhornBrad
• Drop Brad a line at [email protected]

Today's Sponsor

This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to clientrock.com/uibreakfast to start your free trial.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.