We talk a lot about social media presence and making your business known on the media. However, we don't often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.

To teach us how to get in the media I've brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. 

Biggest Take Away You Don't Want To Miss

When pet businesses are everywhere and companies like Rover and Wag are soaring with popularity, getting your business out there and validated as credible, has never been more important. If someone is searching for a dog walker or pet sitter, you want to be the business that comes up on google. A good way to guarantee you show up first is by having media coverage. Thus, providing you with credibility and building trust in your business.

Show Highlights

How can media coverage help a pet business? [4:29]

What kind of stories do journalists like to get from pet businesses? [6:10]

What story I should be telling about my business? [8:35]

How do I figure out what publications to approach? [11:21]

How do I prepare to talk to a journalist? [14:28]

Is all of this advice applicable for visual media too? Such as TV [17:35]

How do I make the most of the media coverage? [20:07]

Links

Follow Rachel's blog: The Paw Post

Get Rachel's Free Template!

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Transcript:

This is episode 178 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, and today I went over the pond to get an expert for you guys. You're in for a delight because this is something that we talked about maybe once, two years ago, but never again since then and never again with someone in the industry. How amazing would it be to actually have your local news or your newspapers or bloggers talking about your business for free? Like, you didn't hire them to do it—they just start reaching out to you because you're so interesting. Well, today's guest, Rachel Spencer, is here to teach you how to do that. She's a journalist and a blogger who writes about the pet industry and helps pet businesses create content and promote their work in the media.

Rachel shared that she’s been a freelance journalist for over 20 years, working for national newspapers and women’s magazines in England. About ten years ago, she got her dog Daisy, which changed everything. She used to cover general topics and news, but Daisy led her to start writing more about the pet industry. Over time, 90% of her work became pet-related. She launched her blog, The Paw Post (thepawpost.co.uk),