On this episode of the Rising Coaches Podcast, we’re joined by Dr. Desaree Festa, the team psychologist for the Buffalo Bills. She earned her PhD in Sport and Counseling Psychology from Florida State and began her career working with athletes at William & Mary during her internship. Dr. Festa then led a private practice in Charlotte, consulting with UNC-Charlotte, Appalachian State, the Charlotte Hornets, and NASCAR teams. In 2020, she joined the Bills full-time, becoming one of the few embedded psychologists in the NFL. Dr. Festa plays a vital role in player development, rookie success programs, and in-game mental performance. She’s also heavily involved in coach support and the team’s draft evaluation process. Her experience bridges the gap between clinical care and performance enhancement. In this episode we talk about her definition of mental toughness, the psychological impact of how coaches talk to their players and a couple simple mental training techniques coaches can integrate into practice.