Quality Over Quantity Of Your Social Media Content

It's no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I've brought on Dan Willis.

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don't Want To Miss

Don't spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don't get discouraged if you don't get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don't just produce a large quantity of content but make sure you're placing quality over quantity for your social media content.

Show Highlights

What networks are the most beneficial for dog walkers and pet sitters? [3:01]

The importance of video content [5:28]

Social media listening [10:38]

Creating quality content [19:16]

Links

Follow Dan Willis on Facebook 

Find Dan on Twitter @MLLNNLmotivator

For more social media tips check out Bella In Your Business Episode 141

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Transcript:

This is episode 184 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta and today I have a special guest for you. I first met Dan Willis on Twitter and then I met him in real life in Lima, Ohio at the Now Marketing Social Media Week Lima in June. I can honestly say he's a pretty impressive person, which is why I wanted to bring him to you. I'm not even going to ask you how many pets you have, Dan. I want to start out with how many kids you have. Tell our listeners.

“Yeah, we’ve got eight now. Eight kids kicking around the joint.” And tell everyone how old you are right now. “Thirty-four.” My goodness. That is such a blessing and accomplishment in life, period, without being the millennial motivator. Dan is located up in Ontario, Canada, and he has fifteen years of digital marketing experience on three continents in multiple languages. The advice that he shares comes from practical experience consulting major brands like Fox TV, Toyota, and H&M. With insights into the power of relationship marketing, video content,