Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.

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Show Notes

• Wizard, Invincible Innovation, ExStrategy — Adi’s companies and projects
• Innovating Through Chaos — Adi’s new book
• Episode 119: Emotional Targeting with Talia Wolf
• Episode 173: Voice UX with Sina Kahen
• 8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia Zell
• Episode 131: Design Sprint with Jonathan Courtney
• Inspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s article
• Harnessing the Wind of Change — Adi’s upcoming book
• Chinese ‘Wind of Change’ proverb
• Invincible Innovation — Adi’s website
• Connect with Adi on LinkedIn and Twitter

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

Interested in sponsoring an episode? Learn more here.

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