UI Breakfast: UI/UX Design and Product Strategy

Episode 188: Marketing Ideas & Experiments with Kacper Staniul


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How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Scrapbook — Kacper’s project, a database of SaaS growth ideas 
  • Airtable — a popular no-code (low-code) platform
  • Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro Cuofano
  • Predict Leads, Bombora — intelligence tools for intent data
  • BuiltWith — a tool for web technology profiling
  • Userlist — Jane’s SaaS product
  • ProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recovery
  • ICE Scoring — a popular prioritization model
  • Notion — an all-in-one workspace tool
  • Pageflows — a collection of user flow patterns
  • Follow Kacper on Twitter
Today’s Sponsor

This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.

Interested in sponsoring an episode? Learn more here.

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UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman

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