In Episode 189, "No Cultural Impact," Flourish and Elizabeth look at the entertainment industry's "fan-first" strategy for franchise-building, and the already-massive box-office success of Avatar 2: The Way of Water, part of a property that, as people continue to say on social media, no one remembers or cares about. Are fan activities, memes, or online chatter necessarily good indicators of franchise success? And when Hollywood privileges a certain idea of "fandom" in their strategic plans, does that actually serve fans—or viewers in general?