How To Recession-Proof Your Small Business After COVID-19

Do you want to RECESSION PROOF YOUR SMALL BUSINESS? KNOW YOUR NUMBERS! You've heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon FBA, eCommerce, and Online Business owners. Founded in 1996, TBLCPA launched into the online world circa 2013, quickly becoming the Certified Profit Pros behind many elite online brands. We are also home to ProfitHERO™ where we serve as virtual Profit Partners who are just as passionate about the businesses of our growing family of online DIYers as they are.

Biggest Take Away You Don't Want To Miss

KNOW YOUR NUMBERS! You've heard me say this time and time again. In this episode, you'll learn how to secure your financial foundation, how to understand your financial facts, and how to understand your financial funding. At the end of the day, we have to fully grasp where our cash is coming in and where it is being spent so that we can stay PROFITABLE.

Show Highlights

[1:00] - Who is Marilyn Parham & Jessica Mae Stafford?

[2:45] - How can we secure our financial foundation?

[5:30] - What are the ways to understand our financial facts?

[8:00] - What is the Pocket More Profit Masterclass?

[9:15] - How can we understand our financial funding?

Links

Website: https://www.thebottomlinecpa.com/about/

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Transcript:

This is episode 191 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome, everybody. I am so excited to be here with you today. I have got two amazing women that I’m going to be bringing to you, but first I want you to know the backstory. I met these ladies through a mutual contact—one of those “any friend of theirs is a friend of yours” kind of situations. They came into the COVID support group we did two weeks ago, and their session ended up being the most popular one we had. I started feeling bad that only those 200+ people got to see it, so I wanted to bring it here to all of you. Since then, everything has been changing—people are getting funded, others are facing new challenges, and there are so many questions.

So, I want to introduce you to my now two friends, Jessica Mayhafer and Marilyn Parham, CPA, the co-founders of Profit Hero. If that name sounds familiar, it should—it follows the same mentality as Mike Michalowicz, who was on my podcast. Today we’re going to talk about how to recession-proof your small business during COVID. The Bottom Line CPA is an award-winning, 100% zero-cloud accounting practice that serves industry leaders in Ama...