At the start of the 2025 NFL Playoffs, Philadelphia Eagles wide receiver A.J. Brown was caught reading a book while sitting on the bench. The book was "Inner Excellence" by Jim Murphy.

If you followed the story you know that it was what everyone in the sports world was talking about for several weeks, including before, during and after the Eagles' Super Bowl win over the Chiefs. For the author, Jim Murphy, it was a viral whirlwind that launched him into interview after interview as his book rocketed to #1 on Amazon overnight.

So, what's all the hype about? Is this book worthy of bringing to a NFL team's sideline during the game? And if it is, what is it teaching athletes, coaches, business professionals and everyday people about their approach to their personal and professional life?

On this episode, Jim sits down with Dan Tudor to talk about the book, the newfound attention it's getting years after it was published, and how it just may help college coaches change their outlook on their career, and help them redefine success as they move forward in their profession.

This is one of the most interesting and insightful conversations we've had, and we can't wait for you to listen to it!

To contact Jim about the book, speaking at your college, or working with your team, email him at [email protected] or visit the website at InnerExcellence.com. You can follow him on X at @innerexcellence, too.

To order either of the books discussed on the show, go to:https://innerexcellence.com/jim-murphys-books/

To reach Dan Tudor, follow or message on X at @dantudor or email him at [email protected].

Thanks for listening, Coach!