This week, Stacy and Erin sit down with Charleston's favorite content creator, Bill Olson—a realtor-turned-Instagram sensation who's redefining how locals and visitors keep up with what's happening in the Holy City. Bill shares how he went from posting casually to becoming a trusted source for everything Charleston, all while staying authentic, unbiased, and intentional about growth.

In this conversation, Bill opens up about:

• How he built a following in under a year

• The importance of authenticity in content creation

• Balancing community trust with monetization

• Tips for anyone ready to share their own expertise online

Whether you're curious about Charleston, building a personal brand, or navigating the social media landscape, this episode is packed with insights and inspiration.