UI Breakfast: UI/UX Design and Product Strategy

Episode 196: The ROI of UX with Mark Baldino


Listen Later

How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Fuzzy Math — Mark’s UX design consultancy
  • Episode 164: Enterprise Product Design with Rakesh Patwari
  • NPS (Net Promoter Score) — a popular research method (Wikipedia article)
  • SUPR-Q — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)
  • What Are XLAs? Experience Level Agreements Explained — an article by Joseph Mathenge
  • Userlist — Jane’s SaaS product
  • Follow Fuzzy Math’s blog
  • Join Fuzzy Math's monthly newsletter
Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

...more
View all episodesView all episodes
Download on the App Store

UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

134 ratings


More shows like UI Breakfast: UI/UX Design and Product Strategy

View all
TED Talks Daily by TED

TED Talks Daily

11,111 Listeners

Learning English Conversations by BBC Radio

Learning English Conversations

1,072 Listeners

Luke's ENGLISH Podcast - Learn British English with Luke Thompson by Luke Thompson

Luke's ENGLISH Podcast - Learn British English with Luke Thompson

677 Listeners

Design Matters with Debbie Millman by Design Matters Media

Design Matters with Debbie Millman

1,233 Listeners

RealLife English: Learn and Speak Confident, Natural English by RealLife English

RealLife English: Learn and Speak Confident, Natural English

501 Listeners

Creative Pep Talk by Andy J. Pizza

Creative Pep Talk

1,968 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

850 Listeners

Syntax - Tasty Web Development Treats by Wes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

Syntax - Tasty Web Development Treats

983 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

322 Listeners

Future of UX | Your Design, Tech and User Experience Podcast | AI Design by Patricia Reiners

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

19 Listeners

The Stack Overflow Podcast by The Stack Overflow Podcast

The Stack Overflow Podcast

64 Listeners

No Stupid Questions by Freakonomics Radio + Stitcher

No Stupid Questions

3,695 Listeners

NN/g UX Podcast by Nielsen Norman Group

NN/g UX Podcast

106 Listeners

Honest UX Talks by Wix Studio by Anfisa Bogomolova & Ioana Teleanu

Honest UX Talks by Wix Studio

41 Listeners

Product Thinking by Melissa Perri

Product Thinking

144 Listeners