Dominic discusses how well-insulated disaster restoration is from so many other industries.  We discuss "people over profits" and their "franchisee first" approach.

Ben discusses synergies between Authority Brands' portfolio, specifically Ben Franklin Plumbing, whose services intertwine with DryMedic consistently.  There is also an alignment in core values between DryMedic and parent Authority Brands.

Franchise owners start with emergency services, achieve revenue targets, then expand into other service lines such as personal property and reconstruction.

Dominic describes DryMedic as "a marketing company that happens to do restoration".  

DryMedic helps franchise owners develop 25 key referral sources to launch their business.

We discuss residential vs. commercial jobs.  DryMedic owns three 50-foot semis in Bloomfield, MI. If a franchise owner gets a call for a large commercial loss, such as a hotel, DryMedic will assist.

Ben discusses their brand-new state-of-the-art training facility which trains new owners on their CRM system, estimating software and gaining real-world field experience.

Ben discusses how he views the partnership between Franchisor and Franchisee.  If the Franchisee is successful, they are successful.  It's a reciprocal relationship.

Dominic shares that the flagship DryMedic corporate location did $13.8M in revenue in 2022 with  26.2% EBITDA (after imputed royalties) on $4.856M in mitigation revenue.

Ben asks potential franchise owners three questions: Do they want it?  Do they get it?  Do they have the capacity to do it?

DryMedic loves working with military veterans and offers veterans a 30% discount on their first territory.

Free Resource for Franchise QB Listeners:

The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.
https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.

Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
[email protected]