This week, we sit down with the CEO of Ulster Rugby, Hugh McCaughey, for a deep dive into the province's future.From long-term squad development and building depth across every position to the realities of ticket pricing and competing in the URC, this is a rare look at how the club is run behind the scenes.We also get into the CEO’s appointment, how the role evolved from interim to permanent, and the long-term vision — with plans that could take 4–5 years to fully embed.If Ulster are to return to the top end of the game, this is where it starts.

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