Today we're sitting down with Heather Siu, owner of Myrtle et Olive and Lark & Ives in Vancouver, British Columbia to discuss:

• the importance of consistency in branding
• why she decided to rebrand her business
• how she successfully transitioned from a rental company to a full experience floral & event design company
• why she chose to study under individual floral artists rather than attending a floral design program in a traditional college setting
• the part-time seasonal staff she refers to as her "floral fairies"
• her insights into planning and executing floral and event design for destination weddings
• her #1 tool for connecting with wedding planners and fostering relationships that bring opportunities for collaboration her way
• the amazing gift her mother gave her as a child and how it impacted her career path

Links mentioned in this episode:

• Francoise Weeks
• Hilary Chan Photography
• Tomas De Bruyne
• Karen Tran
• Flag Is Up Farm | Santa Barbara, California
• Jill La Fleur
• Daniel Tran
• Written Word Calligraphy
• Steve Jobs biography
• Gongbi Chinese Painting
• JF Floral Couture
• Eat Pray Love

Today's episode is brought to you by Holly Heider Chapple Flowers