Your elevator pitch, or your standard 'intro' has a huge impact on how quickly you can built rapport and interest with your audience. And an elevator pitch is EXTREMELY important when you're speaking. However there's a massive mistake that most people make when they craft their elevator pitch, and it prevents them from making the impact they really want.In this episode I talk about that mistake and how to craft an Elevator Pitch (or an Earn-the-Right) so you can instantly connect with your audience, build rapport and create the impact you want.