Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.

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Show Notes

• Mad*Pow — Rob’s company
• Episode 162: Designing for Behavior Change with Amy Bucher
• Episode 140: Sustainable UX with James Christie
• A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan Michie
• BJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior Model
• Episode 131: Design Sprint with Jonathan Courtney
• The Paradox of Choice — a book by Barry Schwartz
• Self-determination theory — a Wikipedia article
• Lemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial apps
• Engaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design
• Design for Behavior Change — a book by Steven Wendel
• Madpow’s upcoming events
• Madpow’s case studies
• giffordux.com — Rob’s personal website
• Follow Rob on LinkedIn and Twitter

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