Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel or MOFU , and your conversion campaigns are the Bottom of Funnel of Bofu.

In all three instances, you can use the offers for all of these campaigns to create videos that will allow you to generate real-world leads for your business.

Pet Business Marketing Funnel Show Highlights

Learn how you, a solo-preneur or business owner, can leverage videos to generate real-world leads.

Discover what the biggest fallacy is and why most people don't see results.

Explore what the approach should be for TOFU, MOFU, and BOFU and learn how to create ideal content for them.

Uncover the biggest bottle-necks that you may face.

Links

Learn More About InVideo.

Get 50% off by using my code BELLA50

Learn more about video creation and sales funnels in Episode 78

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Transcript:

This is episode 205 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.

So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, your host. And for the next four episodes, we are going to talk all about video. So it's going to be you and me in a nice intimate setting. I'm not going to try to make them 30 minutes long or whatever—however long it goes for will be however long it goes for. But I promise that I'm going to expand and excite your brain with everything video.

Now you guys know that 2020 has not been the best year ever, or at least that's the general consensus. I kind of like to say that we've had the COVID cover to figure out what we're actually doing, what we actually want to do. And it's really given us the gift of time, the gift that we'll never ever have again in our life. And part of that is taking a step back and realizing what we can't and what we should do. And while we've all been sequestered and everyone's at different stages around the world and in the country, I get that—but we have been online a lot more. And while we're online a lot more, it's the best way to get our businesses in front of people's faces.

You guys have heard me squawking about video forever. I was doing video before it was cool. I was trying to get you guys to do video. We've been creating video for the past three semesters in Better Marketing with Bella because it's not just enough to put up graphics or, God forbid, just a status update without even a picture. Even videos, I mean—or even like advertisements—doing them with videos.