October 12, 2023

Episode 207 | Mastering Film Promotion with Andrew Cohen, A Guide for Filmmakers

29 minutes

Welcome back, listeners, to another insightful episode of Documentary First! Today, we’re thrilled to have Andrew Cohen, a seasoned expert from Impact 24 PR, back with us. In this installment, we’re diving deep into the world of film promotion, and how filmmakers can truly make their mark with the help of a skilled PR company or publicist.

Andrew shares invaluable insights on two fundamental PR principles that every filmmaker should embrace. First and foremost, the importance of kicking off your promotional efforts early, right from the pre-production phase. And secondly, the power of documenting your creative journey. Throughout the episode, Andrew takes us through what these principles look like in action, and the incredible benefits they bring to any project.

Christian also lends her own experiences and successes with these principles, shedding light on how she’s integrated them into her own endeavors. But that’s not all! Christian opens up about her initial challenges with her first publicist, and probes Andrew on the crucial factors to consider when seeking the perfect fit.

Andrew offers invaluable advice on how the landscape of PR is evolving and emphasizes the need for adaptability and realistic expectations. And as always, he reminds us that networking remains paramount in finding that ideal PR partner.

But wait there’s more! Fresh from the bustling scene of the Toronto International Film Festival (TIFF), Andrew shares his recent experiences and the exciting trends he observed. To cap it off, Christian puts Andrew on the spot, asking him to unveil his Top 5 Film Festivals that every filmmaker should have on their radar, whether they’ve submitted a film or not. So, grab your notebooks, folks, because today’s episode is packed with actionable strategies and insider tips to elevate your film’s promotional game. Let’s get started!

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