How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.

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Show Notes

• Aurelius — Zack's product, a UX research and insights tool
• The Aurelius Podcast — Zack’s show, interviews with UX professionals
• Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman
• Episode 201: Data-Driven Insights with Helena Ronis
• Episode 75: Organizing a UX Research Panel with Ashley Warren
• Episode 209: JTBD Interviews with Alli Blum
• Userlist — Jane’s SaaS product
• Shape Up — a book by Ryan Singer at Basecamp
• Episode 170: The Power of Workshops with Jonathan Courtney
• REWORK — a podcast by the makers of Basecamp about a better way to work and run your business
• Follow Zack on Twitter
• Chat with Zack at Aurelius

Today’s Sponsor 

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

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