What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.

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Show Notes

• Ajala Digital — Pamela's ad agency
• Google PageSpeed Insights — used to evaluate webpage performance
• Kartra — a marketing automation tool
• SegMetrics — tool for tracking marketing funnel data
• Google Skillshop — free training for Google tools
• Google Ads Help — Google Ads support resources
• Grow with Google — free certificate courses and resources
• Google Alerts — service that deliveries email summaries for certain topics
• Think with Google — marketing insights from Google
• Follow Ajala Digital on Facebook and LinkedIn

Today’s Sponsor

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