November 20, 2025

Episode 215 with Vance Morris — How Disney's Service Values Can WOW Your Customer

52 minutes

Kris welcomes Vance Morris, former security guard turned Disney leader and successful entrepreneur, for a trip to the happiest place on earth — great customer service! Vance helps business owners get, serve, and keep clients for life through creating experiences and response-required marketing. He shares real-world strategies to delight customers, build community buzz, and drive word-of-mouth referrals.

In this episode, Vance breaks down Disney's hiring and training magic and the "why" behind it, how it transforms the customer experience, the role of linertainment, and how to make operational consistency actually fun, all with a lens on how these lessons can translate to the early education business. He also walks through the steps to Disney-fy your business and opens up about how to navigate loneliness in leadership.

Key Takeaways:

[2:53] Kris and Vance agree — no cell phones out in the water, unless you are playing music!

[7:11] Vance talks about the changes at Disney, including the increase in employees and the impact on customer service.

[15:22] The importance of addressing leaky holes in the business process and improving customer experience through small changes.

[15:30] Gifting and reciprocity in building customer loyalty and trust.

[16:57] Disney's "linertainment" or the entertainment that helps people stay energized and happy while they wait in line.

[19:09] The "what, how, and why" at Disney and the importance of running things on a system and process.

[20:07] Systems give you freedom, and the importance of consistency and efficiency.

[26:43] What we can learn from the hamburgers at McDonald's!

[27:07] Having an engaged team and empowering people.

[32:23] Building trust and reciprocity through gifting and special "thank you" treats.

[37:03] Vance Morris introduces his coaching program and the concept of systematic magic, which helps businesses map out the customer journey.

[39:50] Finding your community when you are an entrepreneur, and the downside to isolation.

[41:50] Vance's Disney event business and the unique experiences he offers, including a nine-course wine pairing dinner.

[50:06] What's next for Vance in the future?

Quotes:

"I much prefer to work with the mom and pop, Main Street business, where we can have an immediate, noticeable impact, not only on the experience, but on the finances and how profitable customer experience can be." — Vance [10:55]

"What is the company doing to entertain you during that wait period and make it not feel so bad?" — Vance [18:08]

"The secret sauce behind all of the experience stuff at Disney is that Disney runs on systems. And literally runs on three words: what to do, how to do it, and why do we do it that way? And everything has a what, how, why behind it, and the reason for this." — Vance [18:39]

"Systems give you freedom. You're not locking down creativity." — Vance [20:07]

"The boss doesn't always have the answers, and asking your employee, well, what would you do? And you'll be surprised a lot of times, because, you know, they're pretty smart." — Vance [25:57]

"Isolation kills entrepreneurs." — Vance [39:18]